Darrois Villey Maillot Brochier advises Carrefour on its project to create a retail media joint-venture with Publicis
Paris, 10 November 2022
Darrois Villey Maillot Brochier advises Carrefour on its project to create a retail media joint-venture with Publicis. Retail media leverages retailers’ premium relationships with their customers to help marketers deliver targeted marketing campaigns on retailer premises (on-site or instore) and expand their reach on publisher premises thanks to retailer data.
The Darrois Villey Maillot Brochier team included Bertrand Cardi, Christophe Vinsonneau and Forrest Alogna (partners), Thibault Verron and Youssef Driouich on corporate and M&A aspects, Didier Théophile (partner), Constance Bocket (counsel), Line Le Gleut and Amel Krideche on antitrust aspects, as well as Vincent Agulhon (partner) and Pierre Dabin on tax aspects.
Law firms Ayache Law and Chassany Watrelot Associés are acting as legal advisors of Carrefour on technology and employment law aspects respectively.
Publicis is advised by BDGS and White & Case.
Darrois Villey Maillot Brochier advises Accor in the context of the acquisition by Accor of Paris Society group
22 November 2022
Darrois Villey Maillot Brochier advises Carrefour in connection with the acquisition of 31 stores from Intermarché
14 February 2024
Darrois Villey Maillot Brochier advised Bellon SA with respect to the IPO of Pluxee NV
09 February 2024