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Darrois Villey Maillot Brochier advises Carrefour on its project to create a retail media joint-venture with Publicis

Paris, 10 November 2022

Darrois Villey Maillot Brochier advises Carrefour on its project to create a retail media joint-venture with Publicis. Retail media leverages retailers’ premium relationships with their customers to help marketers deliver targeted marketing campaigns on retailer premises (on-site or instore) and expand their reach on publisher premises thanks to retailer data.

The Darrois Villey Maillot Brochier team included Bertrand Cardi, Christophe Vinsonneau and Forrest Alogna (partners), Thibault Verron and Youssef Driouich on corporate and M&A aspects, Didier Théophile (partner), Constance Bocket (counsel), Line Le Gleut and Amel Krideche on antitrust aspects, as well as Vincent Agulhon (partner) and Pierre Dabin on tax aspects.

Law firms Ayache Law and Chassany Watrelot Associés are acting as legal advisors of Carrefour on technology and employment law aspects respectively.

Publicis is advised by BDGS and White & Case.